I See a Logo: Zazzy on Branding, Creativity & Turning Images into Logos
If you've been on design Twitter, you’ve likely seen the phrase "I see a logo" floating around, often paired with sleek, minimal reinterpretations of bold images. That’s the signature style of Zazzy, aka Senior Designer, a creative powerhouse shaping the branding world with an eye for simplicity and storytelling.
Humble Beginnings: Corel Draw & Canva Hustles
Zazzy's design journey started way back in secondary school, using Corel Draw to replicate school logos and playing around with cartoon sketches in Microsoft Paint. But things got real in 2019, when he started designing Instagram posts on Canva and charging ₦1,500 per piece.
By 2020, he had stepped into logo design, still with Canva, promoting his services via Facebook ads. As time went on, he raised his prices, learned the ropes, and eventually took a break to deepen his skills. He started posting his progress on Twitter, and his hustle started gaining traction.
Becoming the “Senior Designer”
“It started with a joke from my mum,” Zazzy shared.
After landing a design job, his mom jokingly called him a Senior Designer, and that playful title quickly became his online identity, and eventually, a personal brand that resonated with thousands.
The Branding Mindset: More Than Just Design
To Zazzy, branding is deeper than just visuals: “It’s like being an interpreter of dreams, I take a client’s vision and translate it into a tangible design.”
He stresses the importance of documentation, negotiation, communication, and time management as essential skills every designer should master.
One of his biggest lessons? Rejection. He shared a tough project where a client didn’t approve any of his work. “Not every client will move forward, and that’s okay.”
“I See a Logo”: The Birth of a Trend
What started as an experiment with illustration in Figma turned into a viral design format. Zazzy saw a Samurai image on Twitter and decided to turn it into a logo. Initially, it flopped. But when he reposted it alongside the original image with the caption "The logo. The inspiration." and boom, it went viral.
Now, he’s known for breaking down photos into clean, logo-worthy shapes, just like animators simplify real people into cartoons.
His 3-Step Process:
- Observation – Spot the strongest visual element.
- Simplification – Remove excess details, keep recognizability.
- Break It Down – Use tools like Picsart or Figma to turn images into fundamental forms.
Zazzy says, “If it doesn’t make the logo more recognizable, I take it away.”
Going Viral & Getting Booked
After the viral success of his “I See a Logo” posts, DMs flooded in, some funny, some serious.
“People sent photos of their family and asked me to turn them into logos!”
But it wasn’t all jokes, his following grew by over a thousand, and he landed multiple client projects straight from Twitter. As of now, he’s working on four paid gigs that came directly from his viral logos.
Catch the Full BTS Session with Zazzy!
There’s so much more he shared, from lessons in client management to storytelling in design. You don’t want to miss it.
Click Here to Listen to the Full Twitter Space
